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Friday, January 06, 2006
The iPod Kids Aren't Alright
MSNBC : Pete Townshend speaks out on the evils of buds. Ear buds. Step aside, Tipper Gore. The new icon thumbing his nose at what kids are listening to these days is none other than The Who's Pete Townshend. OK, so maybe the legendary guitarist with the classic pendulum strum who rocked on about My Generation -- ummm, two generations ago -- isn't overly concerned about the lyrical content. In a personal blog entry last week, Townshend wrote about the possibility of hearing loss due to folks streaming their iPods at high levels continuously.

"I have hearing trouble," he admitted. Then he went on to dismiss the fact that it was caused by years of playing in front of decibel-cranking monitors, amps, and speakers. He argues that his ears don't ring after a live show, but, rather, after wearing headphones after a long recording studio session.

"If you use an iPod or anything like it, or your child uses one, you MAY be OK. It may only be studio earphones that cause bad damage," he wrote. "But my intuition tells me there is terrible trouble ahead."

So was that trouble or treble? Townshend isn't a doctor, though he does happen to command one of the sharpest minds in the music business. It's why Apple Computer(Nasdaq: AAPL) should react to Townshend's remarks one way or the other. Obviously, there is no way to know any long-term implications of being collared with iPod ear buds because the iPod has only been around for a couple of years. However, as fellow Fool Alyce Lomax pointed out to me Wednesday, when Sony(NYSE: SNE) had a hit with the Walkman, it's not as if we found ourselves ultimately treating the Walkman Generation masses for eardrum injuries.

Unlike Sony, it isn't in Apple's best interests to preach moderation. While Sony eventually got serious about the music business with the acquisition of CBS Records' Epic and Columbia labels in the late 1980s, Apple has even more at stake, because more time spent listening is likely to translate into more iTunes downloads being sold.

Digital music has become more than just a cottage industry. Companies like RealNetworks(Nasdaq: RNWK) and Napster(Nasdaq: NAPS) are banking plenty on their music subscription services. Music labels like Warner Music Group(NYSE: WMG) are winning over investors because of stellar growth in the high-margin terrain of digital distribution.

Should buyers of portable music players get clearer warnings on the dangers of hearing loss? I don't know. I am less of an authority than Townshend on this front. However, I trust that Apple knows the answer. Either way, it should provide a response -- even if it's as simple as saying, "Pssst, Pete, the kids are alright."

Digital music is a high-growth industry that is often explored as part of theRule Breakers newsletter service. In fact, one of the two major satellite radio players was recently singled out as an active recommendation.

We're down to the wire with our annual Foolanthropy drive. From now through Jan. 6, please open your hearts and wallets to help our five Foolish charities.

Longtime Fool contributor Rick Munarriz was once signed to Sony's Columbia label. His hearing after spending many nights gigging and in the recording studio? Pretty darn good. He does not own shares in any of the companies mentioned in this story. He is a member of theRule Breakers analytical team, seeking out tomorrow's great growth stocks a day early.

By Rick Aristotle Munarriz
© 2006 MSNBC.com
posted by NaxeruL @ 3:25 PM  
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